How to Position Your Brand at the Top of Google and Stand Out in the Finance Market: SEO for Fintechs

SEO for FinTechs is a way to increase organic traffic to your website and make your brand more trustworthy. In finance, that credibility is essential for brands to attract potential customers and close deals online.


As a fintech, your goal is to solve financial problems with smart technology solutions, whether that’s optimizing, expanding, digitizing, or disrupting more traditional financial services.


The truth is that your profitability is measured by the number of clients that can find and convert you.

With the advancements and capabilities of FinTechs, clients today have more options to choose from than ever before.


Therefore, the goal is to reach them first and to achieve this, you need to use SEO techniques to rank higher in organic search results.


Achieving this will require a strategy that includes specific tactics to achieve your goals.

Next, know our complete SEO guide for FinTechs, in it we will tell you:

  • What is SEO exactly?
  • How SEO helps Fintechs?
  • What are the best SEO tactics for FinTechs?
  • Conclusion: does your Fintech use SEO to increase traffic and generate more clients?

Continue reading!

What is SEO exactly?

SEO is the name of a Digital Marketing tactic that uses a set of strategies and tactics to optimize a website, web pages, and blogs.

The objective of this optimization is to show relevant content to your potential customers by improving the position in which you appear in organic search results.

When a user enters a keyword in a search engine, you want your content to occupy a prominent place on the results page ( SERP ), so that, in this way, he can find your brand, your company and know what you offer.

Otherwise, potential customers may not even know your FinTech product exists and won’t know what you can do for them.

While SEO is valuable in every industry, today FinTechs require an additional focus when it comes to ranking in Google search results. 

This is due in part to legal and governmental regulations and also to the level of competition in the general field of financial services.

How SEO helps Fintechs?

Your Digital Marketing strategy is more than simply generating the content, it is about presenting the right content to your target audience to drive them through the sales funnel.

If you’re still not convinced of the power of SEO, don’t miss the tips below on some ways your FinTech can benefit!

SEO takes you to the right audience at the exact moment they need you

Most search engines are used to lead the user to find the information they are looking for or even the product they are willing to buy. This is known as the decision stage of the buying process.

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In other words, they are already looking for what you have to offer! That is why it is important that they can quickly find you and not your competition. 

This requires you to rank higher on the search results page.

By using SEO in your content, you will be able to answer relevant questions from your clients, thus placing you at the forefront of their purchase decision process.

SEO helps build trust

Working in the financial services industry means having access to confidential data and clients’ financial information. 

For this reason, they need to know that they can trust you now and in the future.

You can show and build trust by providing quality content optimized for SEO regularly. Build your brand as a reference that all customers can trust.

SEO generates constant traffic and leads

A solid SEO strategy will pay off in the long run by creating consistent web traffic. It is also very likely that it will provide you with more leads.

Search engines index your quality FinTech content for the long term, which means that:

  • new customers always arrive ;
  • old customers can come back.

SEO opens the doors of collaboration

When done right, SEO can help open doors for collaboration with others, such as the media, financial publications, and finance blogs.

This collaboration can lead to more exposure such as interviews, guest post requests, and quality backlinks.


What are the best SEO tactics for FinTechs?

Ideally, SEO seeks to satisfy search engine algorithms to help you rank higher on search results pages. However, with increasing competition in the field of FinTechs, you will need an SEO strategy that works.

Here are the essential SEO tactics to promote your FinTech as the best option for clients.

Continue reading!


#1.Set SEO goals

Before launching into the strategy, start by planning your approach and developing a list of SEO goals. These can guide you as you go.

Determine what you want to achieve and identify specific goals that will help you achieve it.

Do market research constantly, including in that search understanding what your competition is doing. Also, try to know what the needs of your target audience are by creating a buyer persona.

For example, if you know that millennials are particularly interested in FinTechs (which they are), identify why this is so and create a buyer persona based on what you find.

Many Millennials tend to be wary of traditional financial institutions and want fast, instant services that they can turn to with very little effort.

One of the most important SEO tactics for FinTechs is putting a lot of effort into keyword research. It is essential to do this step the right way.

It will only be useful if you know how to interpret the intention of those who are making inquiries in the search engine. What are they looking for and how do they ask?

This type of information can guide you to long-tail keywords, which are typed more frequently in searches.

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Although FinTechs are already a competitive field, when it comes to search and digital positioning, you will also compete with blogs and financial advisory websites.

So, in addition to FinTech-specific keywords, define some common finance keywords and determine the best way to incorporate them into your SEO strategy.

For example, some common finance keywords used in the industry include:

  • mortgage rate;
  • Loan application;
  • promissory note template;
  • Stock earnings calculator;
  • tax bracket and credit score;
  • among other.

Just make sure to always avoid using keywords in excess in the same text, since the search engine will detect that your content was not written naturally for the user, which will reduce your effectiveness in SEO.

#3.Generate good quality content

Fintech clients are unique because they know what they are looking for, at least in a general sense. Your content should reflect that.

Invest in a team of good copywriters, editors, and Content Marketing strategists.

Use your chosen keywords creatively, let them guide you through the topics you need to cover and post consistently if you want to rank higher for the most competitive keywords.

An additional tactic these days is to vary the type of content you provide.

When it comes to FinTechs, complexity is often natural, therefore finding more ways to share information in a way that you can relate to clients is essential.

Try to vary your blog posts and articles with one or more of the following formats:

  • videos;
  • images;
  • infographics ;
  • interactive content (for example, calculators or quizzes)

Use them to grab the reader’s attention and present the information in different ways.

The more you understand your audience, the closer you will get to delivering what they are looking for, and mainly, you will offer them a real solution to their problems.

Link building is essential to your SEO strategy.

For your website to be recognized as a reliable, authorized, and expert resource, produce content that attracts high-quality websites for link-building strategies. 

These websites can range from a popular financial blog to Forbes magazine.

Link to trusted external content in your own posts to show authority.

These quality links will help you establish yourself as a secure source of information and, in turn, show that you know what you are doing.

Quality links are invaluable in attracting organic traffic and boosting your SEO even more.

#5.Establish a social presence

Social Media Marketing continues to evolve and your company FinTech needs a social presence to complement your SEO strategy.

The good news is that Social Media Marketing and SEO work very well together.

First, select the social media platforms to focus on. Understand the benefits of each of them and what are the best methods to achieve your goals.

Interaction on social media not only increases your brand awareness but also generates additional traffic to your website and boosts your position in search engines.

Maintaining a social presence also helps increase brand recognition.

#6.Create an SEO-Friendly Website

Your website can help or hurt you when it comes to acquiring new business online. Because of this, use SEO as an essential part of your plan and your website maintenance.

Next, you will see the steps for your SEO to help your website look more friendly:

  • add keyword-rich titles, headings, subtitles, and meta descriptions to web page content;
  • maximizes page loading speed.
  • place allowed hidden texts, such as alt tags on images and videos;
  • design responsive pages ;
  • Make sure you have all the website security certificates up to date.
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Keep in mind that a FinTech also has mandatory legal requirements and government regulations to comply with, therefore go ahead and adjust your general Digital Marketing strategy for FinTechs to the legal terms.

You must adhere to the strict guidelines that Google imposes on selected industries, including those in the financial field.

These guidelines look at the experience, authority, and trust that is conveyed through the main content of your website. 

To help you with this, you should pay close attention to your About, Admin, and Contact pages.

Also, keep your website up to date, including the copyright date, privacy policy page, and required legal communications. 

Without this, a manual Google review can penalize you and deem your website untrustworthy.

#7.Work on your role as an opinion leader

In a field like a fintech, authority is key to establishing trust and credibility.

Since FinTechs are still an emerging market, finding a way to position ourselves as an authority – or opinion leader – in the field can boost your SEO results.

Consider everything you can offer that differs in any way from other offers that already exist. In what unique way can you contribute?

By definition, opinion leaders are trendsetters, not trend followers.

#8.Monitor the contents and keep them updated

If the content is king, fresh content goes one step further. But why this? Why should you keep your content updated?

A fundamental reason is that the Google search engine algorithm takes it into account when ranking your page.

Second, financial topics often need to be updated to keep up with the changes that occur in this field.

Users want to know what is available now – for example, what is the average price of a home – and not information from a year ago.

Real-time data and fresh content are the way to go to boost SEO. Also, consider the production of evergreen content, and review it at least every six months to adjust it.

#9. Analyze SEO performance and make adjustments periodically

Continue to monitor your SEO performance and make adjustments as necessary. If some things don’t work as well as you thought, change them.

Look for breakthroughs in your own industry. You may need to incorporate new keywords or phrases into your strategy to increase your SEO performance.

Always strive to be nimble in your approach and discover ways to use SEO tactics to drive organic traffic and increase conversion rate.

Conclusion: does your Fintech use SEO to increase traffic and generate more clients?

A well-planned SEO FinTechs strategy can have a huge impact on your website’s organic traffic and increase all of your conversion rates.

Understanding exactly how SEO for Fintechs works is the way to stand out among those looking for solutions to their financial needs and, also, to take your Fintech brand one step ahead of the competition.