Small Business: How to Get Started on TikTok

It is an app at the forefront of all languages, a content creation platform that is conquering the world of social media. TikTok is here. And you have to take advantage of that.


TikTok is a short video-sharing app with over a billion users worldwide. As a small business owner, you may be wondering what this seemingly special platform has to do with your business.


 While it’s true that the app launched as a haven where Generation Z was slaughtered for everything from dance videos to life hacks, the app quickly evolved from the early Generation Z into a multi-faceted machine with multiple generations and significant marketing potential developed. . .


 According to Fortune, 21% of millennials between the ages of 25 and 40 already own TikTok, and another 17% are ready to create an account. Fast, comprehensive, and going nowhere, it’s time to take your small business seriously on the TikTok trend.


 Using TikTok for business can be daunting, especially for small businesses that may not have extensive experience navigating social media. Fortunately, TikTok makes it easy for companies of all sizes to participate. To get started with your TikTok business account, we’ll cover some of the most frequently asked questions about the app.


Is TikTok good for small businesses? 

Yes, especially when the audience is younger or more female. Still, TikTok can be a great platform for small businesses looking to reach a larger audience.

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Paid advertising on TikTok can be expensive, but it gives your business a huge network of more than 20 markets worldwide and impressively accurate algorithms that allow you to focus on your most relevant audience.


If you’re not using paid advertising to promote your posts, creating organic content in your app can still help you promote your product or service and appear relevant to a younger subset of your audience, all at no cost to your business.

How do I get started on TikTok? 

Go straight to the source. TikTok For Business has a wealth of information, from setup tutorials to budget details, that can help get your business started. If all you want to do is dip your finger in the waters of TikTok, you can create a free account here on your desktop or mobile device to explore apps and create content for your business.

What content is best for small businesses on TikTok? 

Create videos that keep your customers interested. Popular content forms like Day in the Life and Meet the Team give users a glimpse into the wilderness of small business owners and can make your customers feel more connected to you and the people who make them special.


Content that adds value to your customers, such as industry tips or videos highlighting offers for your product or service, is a great way to gain a loyal following. TikTok’s tone is mostly carefree and fun, so keep your brand in a good mood when creating content.


How can I leverage hashtags on TikTok? 

Hashtags are a great way to get more impressions without having to use TikTok’s paid advertising features. Hashtags like #ShopLocal and #SupportSmallBusiness have large followers whose interests are likely to align with your business.

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If a hashtag is trending or part of a “challenge” related to your small business, skip the bar and create your own content to join the conversation.


Try using #fyp to increase your chances of getting to the “For you” page on pages with uniquely selected content. TikTok caters to each of its users based on a laser-focused application algorithm. Sounds, filters, and songs can also go viral on TikTok.


Browse your own” For you” page to find out what’s trending right now and use those elements in your own branded content to increase your relevance.


The information above is just the tip of the iceberg when it comes to using TikTok for your small business. This is an exciting time for apps and can be a ready out-of-the-box sales driver for your small business. Don’t be afraid to have fun and relax a bit while creating content.


The platform encourages experimentation and, in contrast to the perfectly filtered world of Instagram for images, includes imperfections. While we can’t promise you’ll become famous overnight with TikTok, you’ll still be one step ahead of your small business competition when it comes to social media marketing.