Sustainability: The Key Educational Role Of The Textile Industry

Sustainability: The Key Educational Role Of The Textile Industry

Companies must be the first interested in making customers more sustainable. In this way, industrial emissions are reduced and a new consumption model is promoted in which the fight against global warming will be a great beneficiary.

The serious strategic mistake with still unpredictable consequences that left Europe at the mercy of Russia’s energy supply is now being made clear by the invasion of Ukraine. This conflict has triggered the costs of basic hydrocarbons such as gas and oil to the point of compromising the competitiveness of the national productive fabric and bankrupting many businesses, which are unable to pass on the rise in production costs that suffer.

As if that were not enough, the aforementioned dependency error also means that the European Union is still unable to decide to block imports of Russian crude oil and gas, which could undoubtedly hasten the end of the war, by denying the Kremlin a basic income to continue financing his war campaign in Ukraine. As if that were not enough, the closure of Russian energy imports would be a setback for some of the economic engines of the EU, as is the case of Germany.

The foregoing shows that the importance of accelerating the energy transition goes beyond sustainability and avoiding global warming. Which is fundamental even for security from a geopolitical point of view.

Well, the achievement of these objectives is encountering a problem that goes beyond companies. It affects society, which is not sufficiently aware of the importance of sustainability for the present and the future.

Exaggerated? Nothing of that. And for this, the preference that many consumers still maintain today for commercial formulas such as fash fashion in the field of fashion, which are disastrous from the point of view of climate change, is enough.

So much so that the textile industry is currently one of the most polluting in the world, due to the mere fact of having to produce an infinite number of garments to cope with a demand that continues to bet on the acquisition of clothing whose duration, both physically and from a fashion point of view, is very limited.

Textile companies should not bear the blame for this. This sector has long since become aware of the need to reduce its polluting emissions and has carried out a series of actions to limit the impact of its production processes on the climate.

But in many cases, the measures that companies can take toward sustainability collide head-on with their business and with what customers want from them. Or does anyone think that the legion of followers of firms focused on low costs, such as Primark, will remain loyal if said brand raises its prices to be more sustainable? What would happen to giants like the vast majority of Inditex brands, whose business is based on fast fashion, if the textile suddenly reduces the number of launches to avoid emissions?

The answer to both questions brings us back to the big problem: the limited awareness of society from the point of view of sustainability, which greatly reduces the measures that the textile industry can implement to be less polluting, despite that this is precisely his intention. Monitoring the origin of raw materials and implementing tough requirements from the field of sustainability in the factories of its Asian suppliers attests to the involvement of the sector.

But this involvement cannot go further without the collaboration of customers who continue to opt for the fast-food fashion that is harmful to the planet, and whose low margins prevent businesses from making decisions in favor of sustainability, such as having suppliers of proximity to reduce emissions. both from the point of view of factories and transportation.

All of the above reflects that without responsible consumption it is impossible to advance in the field of the fight against global warming. Hence, the importance of the fashion industry in this struggle is also didactic. The companies themselves must promote the benefits of the consumption of more expensive and higher quality garments, which guarantee longer life for the product, as well as better sustainability in the production chain. In addition, it is the companies themselves that must also make clear the negative impact that continuing to choose to buy throwaway fashion has on the planet.

In other words, the transition from a polluting industry to a sustainable one cannot be carried out without the complicity of the consumers themselvesWith this idea, it is inadmissible that, for example, half of the clothes that are purchased taking advantage of Black Friday discounts or sales end up being returned, since this fact causes an overproduction of references contrary to any step to reducing the polluting footprint.

For all these reasons, consuming less but more responsibly should not lead to any harm to anyone. Consumers will pay the same as the higher initial outlay will be offset by the durability gain from the purchase. Companies should not be affected either because the price increase leaves higher margins that will also offset the effect of falling sales. However, the big winner of all will be the planet, which will benefit greatly from the implementation of sustainable fashion. If this new business model were extended to other industrial sectors, the positive impact for all would be even greater. The companies themselves are of paramount didactic importance when it comes to making the above a reality.


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