The Highest Paid and Most Demanded Professions and Careers in 2023

The Highest Paid and Most Demanded Professions and Careers in 2023

Today’s society undergoes constant changes at dizzying rates. The biggest changes are found in the remuneration of the new professions that emerge with digitization. If you want to know which are the most demanded sectors and professions and the best salaries, don’t miss the highest-paid and most demanded professions and careers in 2023!

The highest-paid and most demanded professions

Here is a list of the highest-paid professions and careers. Do not miss it!

Data Analyst and Data Scientist

Already in 2019 the professions specialized in Big Data headed all the rankings of demand by companies. This year it seems that the trend will continue the same. The Data Analyst is in charge of participating in the analysis of the data of each department and establishing strategies based on the data collected.


For this reason, many companies are betting on hiring one or two Data Analyst experts, whose salaries range from 50,000 to 80,000 euros gross per year. Do you want to be one of them? Choose your future between the Master in Data Scientist & Big Data and the Master in Business Intelligence and Data Analysis.

It is considered one of the highest-paid careers. Therefore, people who are trained as experts in Data Scientists or BusinessAnalystst will be able to get positions such as manager of business data and training strategy, and a digital analyst in a department. marketing, consultant, R&D project manager, data architect in Business Intelligence systems, and many more.

Web Analyst and Expert in Web Analytics

Companies demand experts in Web analytics who are in charge of measuring and analyzing the audience and advertising data of a website. The objective of optimizing the positioning is to turn each visit into a business opportunity.


Typically, this position is filled by engineers, mathematicians, or statisticians. His salary ranged from € 45,000 to € 68,000 per year. Become a specialist in data interpretation with a Master’s in Internet Business Analytics

The career opportunities for web analysts are numerous. You can work in external companies that offer services related to the management of the company on the Internet and web analytics. Or you can also opt for the bravest option and work independently offering your services as a freelance or setting up your own business.

Digital Project Manager and Scrum Master

Another profile that we cannot forget on this list is the Scrum Master (SM) or project facilitator. In a company, the person in charge of leading agile project management. This profile can be compared with that of the coach/mentor who will accompany the team toward the success of the project.

The annual salary of the Scrum Master is between € 35,000 and € 50,000, while the digital project manager, another of the most demanded professions, ranges between € 60,000 and € 90,000. Are you thinking of training in project management agile? We recommend a Postgraduate in Agile Project Management and a Master’s in Digital Project Management.

If you train to be a Digital Project Manager, some of the most outstanding professional opportunities are Project Director, project management consultant, Project Office Director (PMO), or R & D & I Director, among others.

Blockchain Architect

In the ideal of the vast majority, blockchain is still a technology intended for the exclusive use of the financial sector. The truth is that blockchain technology is used in all sectors as a secure method to verify the processes and identities that operate.

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Sectors as diverse as music and logistics already use this technology to improve their processes. Therefore, it is not surprising that the Blockchain expert has become one of the most demanded by digital companies this year.


Being a recent profile, the demand and salaries of these experts have skyrocketed. The average salary is $ 90,000 to $ 110,000 annual gross. Incredible true? If you want to train in this field, do not hesitate to take a look at a Master’s in Blockchain and Fintech.

Some of the professional opportunities for the Blockchain architect would be a Blockchain consultant, an expert in loT + Blockchain implementation, a Head of Innovation in Business, or an Expert in New Securities Markets, among others.

Information Architect

Digital companies need a structure and organization of the web to make it accessible and optimize its usefulness for the user experience. Information architects are responsible for this task. They organize the web according to the needs of the company and clients.

This is another one of the highest-paid careers. These professionals can charge between € 40,000 and € 70,000 annually, depending on the size of the company and their experience. If you want, you can train as a Chief Information Officer to develop this profile.

CRM Manager

The CRM Manager profile has taken a lot of prominence in recent years. Fundamentally, it deals with defining and developing the CRM strategy in online commerce. Your goals may include customer experience in the multichannel industry and improving loyalty.


The CRM Manager must also include the optimization of the resources and tools necessary to develop better management programs for clients. As well as better planning for the company’s eCommerce projects.


Normally the average salary of a CRM Manager varies between 25,000 euros to 35,000 euros per year without taking into account experience. If you also want to train in CRM you can do it here Master in Marketing Management and CRM Management.

Digital Product Manager

Digital Product Manager is another one of the highest-paying professions and careers. He is in charge of coordinating studies on what the customer sells or claims in online sales. The objective is to develop the company’s marketing plan and lead the transformation or maintenance of the digital area. For this reason, these professionals have to analyze and plan, together with other managers, to optimize sales as much as possible.

His gross salary is 70,000 euros per year depending on the company and its experience. It is one of the fashion courses that you can also study at IEBS.

Digital Business Manager

Company directors are in charge of driving company strategies. For example, those of customer service or sales. It is also in charge of regulating the behavior of the members of the company, motivating its workers, and trying to improve their productivity. Improving both internal and external communication will also be your responsibility.

Company directors have an average gross salary of 50,000 euros at the beginning of their activity. Do you want to learn how to manage a company? In our Online MBA, you will acquire the necessary skills to run a business.

Finance and Fintech Director

The basic functions of a financial director are to coordinate all accounting, administrative, financial tasks, etc. of a company. You must also make an adequate forecast of payments and collections so that there is sufficient liquidity. Furthermore, supervise cash management strategies. That is, keep budget control. He is in charge of guaranteeing the minimum losses and the maximum possible profits.

The average gross salary of these professionals ranges from 45,000 to 50,000 euros initially. Get trained with our Master in Financial Management and Controlling.

Online Marketing Director

The next specialist we come across is the Online Marketing Director. This professional is in charge of establishing advertising contracts and creating new campaigns to promote the products or services of a business. Marketing managers must run all marketing programs, and social media platforms, and stay up-to-date with web analytics and search engine optimization (SEO).

The annual salary of marketers who can become directors ranges from approximately € 45,000 to € 120,00. You can train to perform this position with our Executive Master in Marketing, Sales,s, and Digital Strategy Management.

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Sales Director or Omnichannel Director

Commercial or sales directors are one of the most versatile profiles within companies. Its main functions are: to propose a sales strategy and measure the results, direct and lead the commercial department, inform, motivate and unite the team, set objectives, and prepare sales budgets and forecasts, among others.

Another factor that we cannot forget is the strong commitment to online sales in recent years. This has forced many establishments to have a specialized sales director to generate new sales strategies based on omnichannel.

These professionals have an average gross salary of 40,000 to 45,000 euros depending on experience. That is why they become one of the highest-paid careers in 2021. Take the professional leap with our Master’s in Traffic & Inbound Marketing and learn how to lead a commercial department.


eSports ManagerESportss is growing rapidly. Nowadays, video games fill stadiums, competitions are held all over the world and it has already become an official profession.


Its expansion has caused an increase in businesses interested in promoting electronic sports to create a new ecosystem. If you also want to be an expert in electronic sports, we have for you the Master in eSports Management.

SEM Specialist

Another one of the highest-paid professions that are never lacking is the SEM expert. This is due to its importance within the marketing department since it is in charge of analyzing the opportunities within the advertising business. The SEM expert must plan and manage online advertising campaigns. To do this, he must use the rest of his colleagues to improve the company’s strategy.


Normally, their salary ranges between € 26,000 and € 60,000 per year depending on the business project and the candidate’s experience.

Professional Influencer

It is one of the newest professions in recent years. Influencers have caught the attention of brands. Therefore, also from the marketing departments. So much so that a new branch has even emerged: influencer marketing.

If you want to train to be a professional Influencer, build your brand, and make your passion your profession, we have the Postgraduate Course in Professional Influencer.

SEO Specialist

Currently not having a presence in search engines can be the difference between success and failure. For this reason, it is necessary to have an SEO expert who designs and optimizes the content to reach a greater number of potential customers.


Another of the highest-paid professions and careers is that of the SEO specialist. And this market is very competitive since it is booming. Every time we find more people interested in working in this sector. Only with a good base and up-to-date knowledge such as those provided by this Master in SEO, will you be able to stand out from the rest of the candidates.


The SEO work is rewarded annually between € 25,000 to € 50,000. Depending on the volume of work and the career of the candidate.

Inbound Marketing Professional

Businesses can no longer afford to work with traditional marketing techniques. So the era of Inbound Marketing and sales automation has arrived, being another of the highest-paid careers of 2021. It has settled in business intending to stay.

Whether this trend continues to grow depends on the development of professionals who know how to apply inbound and sales techniques well. With new tools and digital culture. If you are interested in this profession, we have a Postgraduate in Inbound Marketing.

UX / UI experts

In a sector where we have less and less personal contact with the client, an impeccable presentation of the web interface and the product or service is essential for success. This is the task of UX / UI experts who try to empathize with the customer by anticipating their needs and optimizing resources so that the experience is perfect.


Depending on experience, the average salary of the UX / UI expert is at least € 45,000 gross per year. If you want to develop in this professional field, we recommend IEBSchool’s Postgraduate in UX and UI Product Design.

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Growth hacker

The Growth Hacker is the fashionable profile within the Digital Marketing department. It is due to its great analytical and creative capacity, which allows it to create digital growth strategies. Its main tasks are to collect data, analyze it and draw conclusions to implement strategies to improve the positioning of a product or service against the competition.


The salaries of a Growth Hacker range between € 45,000 – € 75,000 gross per year with an experience of between 2 to 5 years, which is another the best-paid career and the most demanded profession. If you decide to train in this field, at IEBS we have the Master in Marketing Automation & Growth Hacking where you will learn the stages of creating Growth Engines.

Social media manager

Another of the best-paid careers in recent years is Social Media Manager or Community ManagerIts main function is to plan and design the strategic communication of the company through the social network. This work is increasingly important as users demand more information through these channels.


Normally, a social media professional can receive between € 25,000 and € 70,000depending on their rank and responsibility. At IEBS we have been training Professional Community Managers since 2010.


Head of e-Commerce

The functions of the e-commerce sales manager have evolved significantly in recent years. They design strategic sales plans to maximize them. This task is coordinated with the rest of the departments to row in the same direction.


These experts can charge between € 35,000 and € 70,000 annually. As always, take into account the sales volume of the business and the experience of the candidate.


As a recommendation, in front of companies applying for this position, it is important to know about Marketing. Since you will have to work hand in hand with this department. And training in e-Commerce after the crisis we are experiencing is going to skyrocket, so surely it is a good refuge for employability.


Cybersecurity experts

Another of the highest-paid professions and careers is cybersecurity expert. It can be very varied, but fundamentally it is a profile that tries to solve the strong concern on the part of digital companies to protect data. Large companies, for example, have a Chief Security Officer (CSO) who is responsible for the internal security of the organization. It should be noted that a junior profile of a cybersecurity expert is € 60,000 gross per year.


If you are interested in cybersecurity, you cannot miss our Master in Cybersecurity.

Some of the professional opportunities for a Cybersecurity expert are ethical hackers and Security advisers, Data Protection managers, IT Security consultants, and Cybersecurity Incident Response technicians, among others.


SAP Consultant

The SAP consultant is the profile of the company that manages and adapts to the needs of your organization. He is the person in charge of getting the most out of the company’s software. SAP consultants have an average gross salary of 45,000 euros depending on the organization.

And what are the lowest-paid careers of 2021?

Retail – Retail

The worst salaries are found in the Retail, Retail, or Retail sector with an average salary of € 15,000 and € 25,000 gross per year.

Customer Support

Another of the worst-paid sectors would be Customer Service. Companies related to this sector pay an average gross salary of 18,000 euros per year.

Tourism and restoration

The tourism and catering sector is considered one of the sectors that generate the most employment in Europe, especially in Spain, but the truth is that the salaries offered in this area are the third-lowest in the country. Their average salary is usually around € 18,000 gross per year.

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