One of the hottest commercials in the market is everything that AI can restore

As investors worry about all the companies AI will wipe out, they turn out to be the ones AI will have a hard time disrupting. And HALO trading, as it is called, works.

HALO, which stands for “heavy asset, expiration,” was put together by Josh Brown, founder and CEO of Ritholtz Wealth Management, in February, based on the idea that the era of rapid AI disruption requires investors to search for companies that are not immune to it. In Brown’s view, it’s one of the most important investments of the year.

Goldman Sachs and Morgan Stanley both included HALO in their investment research for 2026 as HALO shares are performing well across the board. Some of the stocks mentioned by Brown are examples: FedEx again ExxonMobil both are up nearly 30% since the start of the year, while Coca-Cola reached 17%.

HALO companies share two characteristics, according to Dave Mazza, CEO of Roundhill Investments, whose company launched ET based on the HALO theme last week. These stocks require heavy physical assets to generate income, and they last a long time. While AI may change how work is done in inefficient companies, it does not eliminate the need to work in them, according to an article he wrote on the topic. For example, electricity must flow and goods must be produced.

Rating of the company Roundhill Halo ETFLOL) was launched on Thursday. The fund tracks an index that sorts the largest US listed companies whose value is focused on physical assets and infrastructure that AI cannot replace, from sectors including manufacturing to transportation and mining.

“There’s nothing you can write about LLM, that’s going to change what they’re doing, at least not in a bad way. Almost all of them benefit from AI,” Brown said on CNBC’s “Halftime Report” on Thursday to discuss the new ETF.

He joined Roundhill on a limited consulting basis after learning the company was developing a product. “I talked to these guys when they finished applying. And I said we can make a deal together, ​​​​​​or maybe a lawsuit. I don’t know, what do you want to do?” Brown said. He added that he has known the founders of this company for many years.

Some of the top benefits in the LOHA ETF include Cummins, AutoZone, TFI International, CSX, JB Huntagain Lennox. “Some of them are 100 years old,” Brown said, adding that it represents a significant edge in a segment of the market where the names are similar. Adobe, Service Nowagain Salesforce has fallen to a 52-week low as investors reassess software companies’ exposure to AI disruption.

Roundhill recently made a big splash with the launch of its Memory ETF (DRAM) on April 2, which according to VettaFi, received $9.8 billion in 43 days, the fastest for an ETF. The fund is up 85% since its inception, but Mazza pushed back on the idea that the ETF’s launch was somehow a sign of commercial excellence. “I think it’s easy to say that just because you launch an ETF, it means the trade is over,” Mazza said on the “Halftime Report.”

“Honestly, I think it actually opens up opportunities for investors to access stocks that they haven’t had before,” he said.

Brown said Roundhill’s new ETF based on the HALO theme isn’t a bet against AI, but a way to stay invested in a world being changed by it. “Let’s invest in the most disruptive companies, let’s look for companies that can’t resist AI,” he said.

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