Digital Marketing
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AI Literacy Is Not Instant Literacy. Ann Handley says Reading and Judging is Judging
Ann Handley posted something on LinkedIn last week that stopped me in mid-scrolling. He is a Wall Street Journal best-selling…
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Google Tests AI Search Data, UK Needs Out
Welcome to Pulse of the Week: updates on how you measure AI search visibility, or opt out of it, and…
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Google Launches Search Profiles For Creators With 100K Followers
Google introduced Search Profiles, giving creators a page to aggregate their content from different platforms. Profiles display articles, videos, and…
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Why Users Are Running Away From Free Search AI and What It Means for SEO
At Google I/O last month, the SEO industry waited for Google to introduce AI Mode to the masses, and the…
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Google CEO Sundar Pichai OKs Using AI Mode to Replace Traditional Search
In a recent interview, Google CEO Sundar Photosi confirmed that sources and links will always be part of AI answers…
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What is Web Agentic?
The web agent is an Internet layer where AI agents, working for humans, discover, learn, and use websites. It exists…
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Google Tests Dedicated AI Search Reports in Search Console
Google is starting to test two new Search Console features. Another change that allows you to control whether your site…
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ChatGPT Quotes Changed After GPT-5.5 Data Shows, SISTRIX
A SISTRIX analysis of 3.8 million German-language responses to ChatGPT found that citation patterns changed after ChatGPT started using GPT-5.5.…
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MIT Study Shows Reshaping SEO Strategy for Shift
“Many of the truths we cling to depend very much on our opinion.” said Obi-Wan Kenobi. It came back to…
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The AI Perception-Reality Gap
There is a growing gap between what the market is saying about AI and what we are actually hearing from…
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