Digital Marketing
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An Open Standard That Gives AI Systems a Systematic View of Your Business
AI systems now answer questions about your business. The problem is that they often get it wrong. Consider a typical…
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What Google’s New AI Guide actually breaks down. And What Doesn’t
Anyone selling llms.txt, content chunking, or AI-specific schema as a path to AI Overview citations has been wrong for 18…
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White-Collar Will Be Fully Employed in 18 Months – So What Makes You Different?
Mustafa Suleyman, CEO of Microsoft AI, predicted that most white-collar work will be automated by August 2027. Marketing. Financial accounting.…
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Google’s I/O demos reveal a new business visibility problem
Google I/O produced a week of coverage of how AI will change the search experience. Most of it focuses on…
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Position 1 in the Middle of the Page: New SERP Visibility Data
Level #1 doesn’t mean what it used to do. In fact, 57% of organic position-one results stay above scrolling on…
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Preferred Sources Expand, Gmail Brand Lift, Photos On AI Overviews
Welcome to Pulse of the week. Each update this week has an impact on what could appear within Google’s AI…
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How To Tell If Competitors Are Inserting Ads In ChatGPT Answers
This post is sponsored by Trendos. The opinions expressed in this article are those of the sponsors. Are my competitors…
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WordPress Market Share Drops for Six Months in a Row
The latest statistics from W3Techs make it clear that WordPress is losing market share while other platforms are stable or…
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Is Performance Max Really Better Than Running Separate Campaigns?
Our next Ask A PPC addresses a question that many marketers are struggling with right now: “Is Performance Max actually…
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Google’s Preferred Sources Hit 345K, Expand to AI Search
Google announced that Popular Sources is coming to AI Review and AI Mode, alongside new article carousels and the extension…
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