Digital Marketing
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Google On Keyword Fragmentation and User Needs in AI Search
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast that AI Mode and AI Overview enable detailed, demand-based query…
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Optmyzr Report Finds Google Ads Engagement Soars While Performance Lags
Google ads have gone through a steady evolution over the past year. Advances in results such as Demand Gen and…
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How to Use a Webinar Program That Actually Drives ROI
A good web program does three things at once: It teaches the audience what they want to learn. It produces…
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Our Vision to Build an Open Ecosystem for the Agent Era
For years, HubSpot has invested in making our platform the best place for marketing, sales, and service teams to do…
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Google Advises on Using AI in the Best Possible Way for AI Search
Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google…
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Google Engineer Explains ‘Black Box’ AI Models in Search
Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss…
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Google’s March Core Update Removed Visibility From Aggregators
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March major update,…
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Your Website Is a Resource, Not a Megaphone
There is a lesson from the early days of social media that most brands have learned the hard way: Social…
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What Google & Microsoft Earnings Say About Search
Alphabet reported Q1 2026 earnings with Google Search and Other revenue rising 19% year over year to $60.4 billion. Microsoft…
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Google Popular Sources Are Now A Global SEO Signal
Google has updated its Central Search documentation to indicate that the Popular Sources feature is now available in all languages…
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