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WWE Hall of Famer Nikki Bella on Thursday enhanced her already impressive portfolio as she was announced as an investor and Margarita Chief Executive Officer of Madam Paleta Tequila.
Bella, whose real name is Stephanie Garcia-Colace, explained to Fox News Digital that she was looking to invest in a tequila brand that shared her core values and reflected every part of who she was as a person. Madam Paleta proved to be the partner of the tag team that was looking for her in the spirit world.
“The coolest title I’ve ever felt like it took me two decades to earn – I drink a lot of tequila. So, I’m not only the face of Madam Paleta but I’ve also invested in this company. I’ve been trying to be part of the tequila company for a long time, I just naturally drink tequila all the time, especially in my reality shows, I’m known as everyone Niskiny, like wino, wino, wino, known as skin, wino, wino, wino. margaritas,” she said. “So that’s why it’s such a fitting title. It’s been incredible to finally get a product that I’m connected to. When you have a platform, and I built my platform, and I built myself as an entrepreneur because I have that real connection with my fans and they know that I’m only going to promote things that I really believe in and they’ve been drinking me, a lot of companies have come. don’t buy it, don’t believe in it.’
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Nikki Bella attends the grand opening of AYA Rooftop Restaurant at Graton Resort & Casino in Rohnert Park, Calif., on May 7, 2026. (Kimberly White/Getty Images)
“When Madam Paleta comes, one, I know how important it is, especially at my age, to have 100% blue agave. We who are 40, get hangovers quickly. So, whatever I drink, I’m like, is it clean? It needs to be clean because I will be few. And not only that, I really love the company to find the root. I love that my women love them. I believe. My father, my sister and my siblings one, they all still live in Mexico and that was the part of me where I really wanted to put myself. This checked all my boxes, and you know, I’m very strong women but when I saw the opportunity to be part of a company that I can help grow, it was just like, I can do this,’,’, and it was amazing,’ as a final check I can’t sell things if I don’t drink.”
The wrestling legend said that because he built his name based on connecting with his fans and being himself, he wanted to invest in a company that aligned with those values.
He told Fox News Digital that when he entered the business world, he wanted to invest in companies that had the same morals as his own.
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“My brand, I built myself, and I built my name with WWE and that’s based on communication, authenticity and it’s something that I’ve always taken very seriously. Me and Brie (Bella) talk about this all the time, that’s why we know where we are today because our fans know that they can connect with us and that our foundation is true,” he said that we walk in our truth. “And we’ve never been the types, and I’m sure it kills our team sometimes, because we will refuse to like big deals but if I don’t believe in what they do behind the scenes, I can’t be a part of that. I don’t want to be a part of that. I’ve always felt that you’ll be a better businessman if the behavior you have in life, how much you feel you’ve grown in the business how you’ve grown in the business and I feel I’ve grown. a big platform and not only in the country but in the world and it’s because we stick in those.
Nikki Bella returns to Monday Night RAW at the PHX Arena in Phoenix, Ariz., on June 9, 2025. (Craig Ambrosio/WWE)
“Our fans know, whatever I’m going to sell them, it’s like, ‘Well, he’s never steered us wrong and we know what he’s saying is true.’ And, these days, I think it’s very important because you can work with a brand that can destroy a band that’s been built for twenty years in a second. It’s not like you just jump and say yes very quickly. We do a lot behind the scenes to make sure. And when I’m like wow this company is amazing, the people are amazing, and they’re honest about everything, that’s a game changer when you’re looking for products to work with. “
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Madam Paleta was the first flavored tequila to win “Best in Class” at the San Francisco World Spirits Competition and hoped to redefine the way tequila fans enjoy the drink.
Nikki Bella emphasized that the margarita, of course with Madam Paleta, is best when drinking with friends.
“Tequila is high for me and that’s like party time. I feel like it’s when I meet my girlfriends and the sun comes out and we want skinny margs or when we’re by the pool or when we’re at a festival. And that’s how I’ve become a great communicator of tequila. The night of heavy drinking, because I don’t want to drink wine next, I don’t want to drink wine next. day,” he told Fox News Digital. “That’s just inevitable with wine. But I know I can have five margaritas, especially if it’s clean. That’s what started me to really look for clean tequila because, look, anything we have too much of, obviously we’re going to hurt the next day – that’s just alcohol. But tequila every time, that’s when I know it’s time or we’re all happy, we’re all playing in Vegas the week of WrestleMania and we’re tired of meet and greets and now we have to go to dinner evening, it’s like I’m going to stop and get a tequila drink because I need to wake up and I need to get that happy spark.
Nikki Bella addresses the crowd during SmackDown at the Mortgage Matchup Center in Phoenix, Ariz., on March 13, 2026. (Bradlee Rutledge/WWE)
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“To me, tequila is like, to throw away Red Bull, go drink a good tequila drink, at least you are better in your body. It gives you that quick lift. What is good about our tequila, let’s say you are at home and you are ready to go out and you need something quick – just pour it over ice. Also, I am not a shooter, when I think of a shot take, Igros first and put ice in the cup because I wanted to taste it clean, I was like, oh my god, that’s really cool, I mean, I’m not a shooter anymore but I feel like, whatever you need, anytime, you’ve got friends, you’ve started going to the pool.
