Puregold ignites a celebration of Filipino art and identity at OPM Con Generations, with SB19, Ben&Ben, Alamat, Flow G, and more
Original Pinoy Music (OPM) has long been the language – across generations – of Filipino emotions, memories, and identity. On July 11, Puregold’s deep connection to OPM takes center stage at the Araneta Coliseum as it puts together a concert bigger, louder, and prouder than ever.
In addition to excellent music production, Puregold’s OPM Con has evolved into a company signing. to sell platform, cementing its role as a pioneer in bringing together merchandise, entertainment, and culture for Pinoy fans in epic events. Throughout the years, Filipinos have found their voice in music – from the songs they grew up with, the lyrics they quote online, the chants they shout during concerts, and the favorite songs that become families, composed by their favorite artists.
After Puregold’s two consecutive years of sold-out concert crowds and epic fan moments—and amid nationwide anticipation—the most celebrated music event of the year returns. Called “OPM Con Generations,” it will bring together today’s biggest talents for a night that enjoys the emerging sound of Filipino music, and the communities that have built around it.
First, the acclaimed folk-pop Ben&Ben and the rising P-Pop group Alamat will captivate the audience not only as performers, but also as two ambassadors for the new Puregold brand—an important moment for the communities of devoted fans who call themselves “Liwanag” and “Magiliw.”
This year’s line-up is the strongest in the concert, with the most sought-after names that make up the local music scene, led by P-Pop kings SB19, Rap’s Flow G, favorite rapper Skusta Clee, the most popular rock group. SunKissed Lola, and top female P-Pop acts G22, KAIA, and Xonara.
From floor-rocking P-pop performances and rap songs to soulful and chart-topping performances, “OPM Con Generations” promises an unforgettable celebration of Filipino music across genres, generations, and fandoms.
Since its launch in 2024, OPM Con has become one of the most anticipated live music events in the country, exciting fans across the country with the Puregold ticket redemption machine, where grocery shopping turns into a multi-fan experience.
“Music has a unique way of bringing people together, regardless of generation or genre,” said Ivy Hayagan-Piedad, Chief Marketing Officer of Puregold Price Club Inc. “Through OPM Con Generations, Puregold hopes to create an environment where Puregold’s loyal customers and fans can proudly come together, interact, and celebrate Philippine art and culture.”
OPM Con Generations ticket sales officially begin on June 12 at 1 p.m2 participating Puregold stores nationwide: Taytay, Rizal; Biñan, Laguna; Anabu-Imus, Cavite; Valenzuela; QI Central, Quezon City; Cubao, Quezon City; Fairview Terraces, Quezon City; Tayuman, Tondo, Manila; Sucat, Parañaque; Kalentong, San Andres, Manila; Sto. Domingo Cainta Junction, Rizal; and San Pedro, Laguna.
Aling Puring and Perks members may redeem free concert tickets with single-receipt grocery purchases made at participating stores. Ticket categories include VIP Standing for a minimum purchase of P8,500, Patron for P7,000, Lower Box for P5,500, Upper Box for P4,000, General Admission for P2,500, and Restricted Upper Box and Restricted General Admission for P1,500.
For customers in the provinces, Puregold is also introducing a limited edition Regional Fan Pass, giving many fans outside Metro Manila the opportunity to register and get tickets while they are still available.
For updates, like @puregold.shopping on Facebook, subscribe to the Puregold Channel on YouTube, and follow @puregold_ph on Instagram and X, and @puregoldph on TikTok.
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