TUMI unveils ‘Mediterranean Escape’ celebrating the allure of the coast and ease of travel
Today, international travel, lifestyle, and accessories brand TUMI presents “Mediterranean Escape,” its Spring 2026 campaign and collection inspired by the warmth, rhythm, and sensory richness of the Mediterranean coast. Bringing bold new colors, prints, and textures to all of TUMI’s most iconic silhouettes, the campaign captures a fun, moving vision where design meets destination.
Directed by Piero Bressan and photographed by Dario Catellani, “Mediterranean Escape” transports viewers to Villa Fortaleza and Cala San Vicente in Mallorca, Spain. The campaign reflects a sense of freedom – where travel is meaningful, expressive, and grounded in the spirit of the place.
At the heart of the collection is a bold new palette for the season introduced across all of TUMI’s key collections, including the iconic 19 Degree collection. Thyme green, sun-washed terracotta, and bright yellow reimagine silhouettes known for destination-inspired colors. The palette also extends to the 19 Degree Aluminum family with International Carry-On in Horizon Blue, a seasonal tone inspired by where the sky meets the sea that brings depth to the signature metallic silhouette.
Beyond 19 Degrees, the story of the season extends to all travel essentials and lifestyle silhouettes, introducing new textures and visual expressions designed to effortlessly evoke the Mediterranean. The raffia-inspired capsule brings woven warmth to the recently expanded Olas and Harrison Collections, balancing artistic texture and modern construction. Accessories also bring the spirit of the Mediterranean senses to life. Olive charms, flower and lemon inspired bags nod to the open markets and lemon trees and flowers of the Amalfi Coast, while the Belden Sunglass Charm equips travelers for long days under the sun.
“Mediterranean represents a slower, more deliberate rhythm,” says Victor Sanz, Creative Director at TUMI. “In the Spring of 2026, we have embraced that understanding, the idea of traveling while being fully aware every time with the senses. Sounds, smells, tastes, textures, and our surroundings come together to create a lasting emotional connection after the end of the journey. We have included that richness of the senses in our most iconic collections, using color to tell the story of balance, the escape of sound with its availability. precision and functionality that define all TUMI pieces.”
The campaign also debuts the new Mediterranean Print on all pieces from Voyageur, Tegra-Lite
collections at Belden, and Nassau. Bold yet refined, the print reinforces the collection’s strength while maintaining TUMI’s focus on precision and functionality.
“This campaign represents a revolution in how we tell our story”, said Jill Krizelman, Senior Vice President, Global Marketing and Sales at TUMI. “Mediterranean provided the perfect backdrop – celebrating rich color, love of travel, and cultural depth – while giving us the opportunity to express a more relaxed, playful side of TUMI, as if the brand itself were on vacation. From visual storytelling to globally focused product configurations, Mediterranean Escape invites our global community into the spirit of the season and celebrates self-expression as a form of self-expression.”
Mediterranean Escape will go beyond the campaign with a series of immersive world experiences to celebrate the spirit of the season.
The Mediterranean Escape collection is available now on TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.
PRODUCT POINTS
- Woven Goods
An assortment of warm weather bags designed with material such as woven raffia, brings natural texture and comfortable comfort to everyday carry. Designed with the destination in mind, these styles balance craftsmanship with refined silhouettes for trips, city days, and vacation moments. Available In: Milos Woven Tote, Olas Woven Small Shoulder Bag, Small Griffin Backpack, and Bradner Backpack
- Voyageur Q Tote
A versatile everyday tote designed to seamlessly transition between travel and everyday life. Spacious yet organized, the Q Tote offers functional organization and a rugged silhouette that’s perfect for work, weekends, and travel. Colors: Pink Clay, Thyme, Mink, Oat, Indigo
- Mediterranean print
A collection of landscape-inspired prints that bring a sense of escapism to everyday travel and accessories. Drawing from the colors, textures, and simplicity of Mediterranean living, each piece adds personality while maintaining TUMI’s focus on functionality and movement. Available Now: Continuous Packing Set, Malta Pouch Trio, Sunglass Charm, Zip-Around Passport Case, Small 6 CC Card Case, Expandable Carry-On, Just in Case Tote, and Teghan Crossbody
- A collection of 19 titles
A polycarbonate collection inspired by space that brings a sense of escape to modern travel. Drawing from the sun-kissed colors and tones of Mediterranean life, each piece balances a sculpted design with a light intensity – maintaining TUMI’s focus on functionality, performance, and effortless movement.
New to the 19 Degree world, the Front Access brings the flexibility of hardside travel with its cleverly designed zip entry installed in front of the hatch in the main compartment. This latest access point makes traveling to even the most congested areas effortless.
Available In: Expandable Carry-On, Large-On, Large Expandable Checked, Front Access Expandable Carry-On, Large Front Access Expandable Carry-On, Medium Front Access Checked, and Large Front Access Expandable Checked
Colors: Pink Clay, Thyme, Clean Yellow, Lilac Gray Iridescent (Expandable Carry-On and Expandable Only), and Light Blue Iridescent (Expandable Carry-On and Expandable Check only).
About TUMI Since 1975, TUMI has been creating premium business, travel and luxury performance essentials, designed to enhance, simplify and enhance all aspects of life on the go. Combining flawless performance with an innovative spirit, we are committed to empowering travel as a lifelong partner for movers and builders to fulfill their passions. For more on TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.
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