Meet Two Movies With Incredible Advertising Strategies
One of the most important aspects of any film piece is its advertising strategy. The right marketing campaign attracts more audiences, creates the right expectations in the audience, and can make the difference between a great premiere and a little-known release. The movies that achieve this capture our attention from the moment their trailer is published, so we present to you some of the best strategies of the most successful movies.
Jurassic Park (1993)
The unforgettable film directed by Steven Spielberg and starring Sam Neill, Laura Dern, and Jeff Goldblum was, and still is, one of the most outstanding audiovisual pieces of our era. Not only because of the excellent script and the outstanding performances but because of all the preparation before the release.
The Jurassic Park campaign, in addition to looking at what would be the adventures of a paleontologist in a park located on a remote island full of dinosaurs, also dealt with marketing all kinds of products based on the film, from clothing, keyrings, collectible figures of dinosaurs and even board games. All this was essential for the brand to be known everywhere.
Even today the use of this concept is still very relevant. There are, for example, casino game platforms that have slots with a design inspired by this movie, that is the case of the Jurassic Park slot, which is set in a jungle area, and within its characters, we find the same protagonists of the film and the famous dinosaurs.
The best thing about this is that Jurassic Park (1993) was followed by other great movies like Jurassic Park II (1997), Jurassic Park III (2001), Jurassic World (2015), and Jurassic World 2 (2018). Its most recent title is Jurassic World: Dominion (2022), which explores the incredible and risky challenge of humans living together with dinosaurs around the world.
Blair Witch (1999)
The Blair Witch marketing team achieved their goal: to scare the public without even seeing the movie. Here is the terrifying story of three film students who mysteriously disappear after traveling to a secluded Maryland forest to film a documentary about the legend of the witch.
But why did it attract so much attention from people before seeing the tape? The truth is that at the time, this film was advertised as a real documentary, giving the impression that the images were original, the story completely true, and that the students were missing.
Everything was very well planned. The well-known missing or “disappeared” posters of the supposed students lost in the forest came to light and the actors were asked not to go out in public until after the premiere. Creepy, right? Well, for the producers it was a success. This low-budget film which spent around $60,000, ended up grossing approximately $250 million and going around the world.
Without a doubt, both Jurassic Park and Blair Witch are films that marked a before and after in cinema. His advertising strategies attracted a large audience around the planet and his allusive stories and products went down in history as some of the most memorable for any movie buff.