5 Inspirational Quotes From Ray Kroc, McDonald’s Founder

5 Inspirational Quotes From Ray Kroc, McDonald’s Founder

Ray Kroc (1902-1984) was the founder of McDonald’s. Before becoming successful with the world’s best-known burger joint brand, he had several failed jobs and attempts. He didn’t give up and tried again until he achieved one of the greatest business achievements in history. Without a doubt, your thoughts can be very inspiring for entrepreneurs. We are going to see phrases by Ray Kroc that can help you improve your business, or simply motivate you.


About the purpose of the business


“If you work only for the money, you will never get it, but if you love what you do and always put the customer first, success will be yours.”


We have commented on it many times in this space. Any business approach that doesn’t put the customer first has a very bleak future. It is also very important to love what you do, 


“Our business is real estate, it is not restaurants.”



However, it is interesting to see that the strategy of a business may not be as simple as we imagine. The real estate business has given McDonald’s solvency and strength that it would not have if it were a traditional franchise company.


About work


Luck is a sweat dividend. The more you sweat, the luckier you will be. “


Little more can be said after such a meaningful statement. It has become one of my favorite phrases. Of the Ray Kroc quotes that I have listed in the article, one of the most powerful. But as you will see below, it has others that are also very good.

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About the risk


“If you don’t like taking risks, you should run out of business.”


In his business life, Ray Kroc took risks on many occasions. For example when the company embarked on a very ambitious international development strategy that continues to this day. Entrepreneurship is synonymous with risk. There are multiple types of entrepreneurs, but you cannot be successful without taking risks.


Ray Kroc quotes about human resources


“You’re only as good as the people you hire.”


“None of us is as good as all of us put together.”


Two great truths, which unfortunately many entrepreneurs quickly forget.

In the case of the first sentence, hiring someone mediocre is the best way to achieve mediocre company results. However, too many companies do it, either because they want to pay low salaries, or because the boss is afraid of competition from an employee with potential.


Wanting to do it all by yourself, because you don’t want to delegate or think you will do it better, is also a serious mistake. Not even the most intelligent and efficient can handle everything. I like that second date almost as much as the one with the sweat that I mentioned earlier.

About education


“Although formal education is an important advantage, it is not a guarantee of success, and its absence is not an insurmountable obstacle.”


We had already seen how Li Ka Shing claimed that knowledge is the most valuable capital. The Chinese businessman, who was unable to study formally in his youth, was trained only by reading, in the same way, that Edison did in another era. The lack of formal education is not an insurmountable obstacle, but it is impossible to progress without acquiring new knowledge.

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It should also be clarified that in a world where technology has more and more weight and the laws are increasingly complex, formal education is an increasingly greater advantage.


In the end, there have been more than 5 quotes from the founder of McDonald’s that we have published, and we cannot finish without mentioning one last.


“I have always believed that each man seeks his own happiness and is responsible for his own problems.”


It is a more philosophical phrase, but one that invites us to reflect, and that is why it seemed important to include it. With it, we end with the phrases of Ray Kroc, the founder of McDonald’s, and his advice for entrepreneurs that are also reflections on business.


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