The Best Tools For Marketing Automation

Digital marketing is part of the plans of any company that seeks to offer personalized experiences and more significant contact with its customers.

The results of well-executed strategies can be easily seen in the increase in audience and sales, but as the profits in digital marketing increase, the need for execution time and complexity also grows.

Therefore, investing in marketing automation tools, designed to streamline processes and produce detailed reports, may be the next step for your business.

What is marketing automation?

You’ve probably already come across this term if you’ve been looking for ways to improve your company’s digital marketing results. After all, this is an essential concept for successful strategies.

In short: Marketing automation is the set of tools and technologies used by a business to save time, reduce errors, and increase sales.

Reaching potential customers and offering valuable content to drive them into a sales funnel requires a series of operational actions. Publishing posts, offering ebooks and videos in exchange for filling out forms, and evaluating data generated by the public are activities that generate relevant results, but take a long time to execute.

This is where automation tools show their most significant value. With them, marketing teams spend less time on operational activities and have more time to optimize their strategies.

The best marketing automation tool

Now that you know a little more about marketing automation, we can help you choose the right tool for your business.

1. Brevo

SendinBlue is now Brevo! A SaaS (Software as a service) company that offers digital marketing and relationship marketing solutions.

It offers functionalities for communication, such as email marketing, SMS marketing, and chat. Personalization solutions with CRM (Customer Relationship Management), marketing automation, and transactional emails. And Conversion functions, with forms, landing pages, Facebook ads, and retargeting.

The flow customization options offered by Brevo range from the basics, with welcome or happy birthday emails, to advanced structures with endless automation customization possibilities.

Digital entrepreneurs who recognize the impact that small details, variations, and tests have on their flow structures find in Brevo the opportunity to show the full potential of the results of a well-connected digital strategy.

Brevo offers 4 fixed monthly plans: Free, Starter, Business, and Brevo+. The company also has a tradable option for those with advanced marketing automation needs, the Business Plan. The investment is made in dollars, but it certainly has its advantages.

2. E -goi

Multichannel communication is the main quality that the Portuguese platform E-goi is committed to offering.

With the tool you have access to the following channels: email marketing, SMS marketing, web push notifications, mobile push notifications, voice calls, transactional email and SMS, and your Ads.

With this wealth of channel options and marketing tools, you can feed your automation process with data and direct leads on the best routes to make your process even more efficient.

You can hire the Portuguese platform through monthly packages that vary depending on the number of contacts.

3. Perfit

Perfit is a company born in Argentina that quickly expanded its services throughout Latin America. On their website, they define their team as “email geeks… passionate about technology and communications”, a description that fits like a glove once you try their services.

Being the good email marketing tool that it is, Perfit not only allows you to send emails in bulk to carry out your campaigns but also enhances this with a series of solutions that facilitate the design, automation, and analysis of the results.

4.GetResponse

GetResponse is an all-in-one marketing platform and is especially suitable for eCommerce. In addition to their email marketing tools, they offer their users a simple landing page builder, built-in CRM, and advanced automation features.

Landing pages are especially interesting because they are part of the Conversion Funnel, a unique resource that is responsible for generating leads, which can even serve as an online store to process payments. Another feature worth mentioning is GetResponse’s marketing automation features. You can set up advanced automated campaigns based on triggers/conditions like sales or even location. Other tools offer automation, but most are not as powerful or easy to use. You’ll also get plenty of detailed templates to help you get started.

5. RD Station

RD Station is the leading marketing automation tool in the Latin American market.

Developed by a Brazilian company, one of the biggest strengths of the platform is its ease of use. That is, creating automation flows, landing pages, and various other tasks become simpler activities and do not require a programmer.

Another automatic action carried out by the platform is through the monitoring of the leads: their classification and score according to the purchase potential of each one of them.

RD Station can be contracted in different plans that adjust to the needs of your business. Learn more about the tool by checking out the features included in all plans:

• Basic marketing automation;
• landing pages;
• Email marketing ;
• Contact management;
• Integrations with various tools.

It’s worth checking out the features offered in higher versions of the service. Investing in these features could be the critical turnaround that was missing to grow your business even further.

The tool offers scalable plans for your business and, therefore, the amount of the investment will directly depend on the chosen plan and the number of features you are looking for.

6. Energize

Dinamize is a results-focused marketing automation tool. In addition to automated email marketing pushes, the platform also offers features that make it easy to create actions, sell, and engage your audience.

Within the Dinamize work environment, it is possible to create welcome actions through specific SMS or adapted to automated processes. In addition, it is possible to use the tool to redirect your website visitors to a WhatsApp conversation, offering public relations alternatives to generate more sales.

Furthermore, it is possible to manage solutions for lead management, lead scoring, lead tracking, and site metrics and integrate the tool with CRM. It is possible to hire Dinamize for three different plans, recommended for different levels of business.

The Starter plan has the management of a single site and is recommended for small businesses, the PRO plan has the management of up to five sites and medium-sized companies can take advantage of it, finally, the Advanced plan, is for large companies that manage 10 or more sites.

5.HubSpot

Are you the type of digital entrepreneur who likes to manage your marketing activities in one place? Then HubSpot’s Marketing Hub could be an ideal choice.

This is a complete tool, having several features in a single login, interface, and database. A proposal that can optimize your time, after all, it will no longer be necessary to access and unify different platforms.

By using Marketing Hub, your business has everything it needs to create and automate campaigns where your potential customers will naturally find a way to buy:

• landing pages;
• Leadership management;
• Email;
• Customer journey analysis;
• Social networks;
• ROI monitoring of your advertising;
• SEO ;
• Blog.

An important difference is that the company also has different digital marketing tools, which can be contracted from the Marketing Hub in a single package:

• Sales Hub, sales optimization software.
• Service Hub, customer service software.
• CMS Hub, content management software for websites.

Hiring HubSpot is a dollar investment, but don’t let that put you off. The marketing automation tool offers both basic plans like Marketing Hub and professional packages that include all HubSpot solutions.

6.Snov.io 

Snov.io is a tool that can help you significantly improve your disclosure processes.

Among its main features, we highlight:

• Email Campaigns – Create email sequences to nurture your leads;
• Email verification;
• Track sent emails and search for emails from companies, clients, etc.

The main objective of the tool is to help you find more leads and, consequently, have access to more business opportunities.

In addition to having excellent reviews on Trustpilot, the Snov.io extension already has more than 100,000 users on the Chrome Web Store. It’s worth checking out and making it easy to capture emails and contacts for your base.

7. Ploomes

Ploomes is an automation platform with several features that make operational and management activities in your business more practical.

The tool has 3 main functionalities: CRM, workflow, and budget automation with configurable prices.

Its use also allows the configuration of advanced automations to optimize your results. It is possible to classify leads without interaction in a period as inactive, to create automatic tasks after the end of the meeting.

To contact the Ploomes service, talk to one of their advisors about one of the 3 available options: Express, Enterprise, and Platinum.

8. Fleeg

A great option for anyone looking for automation tools to simplify and humanize their marketing processes, you should check out Fleeg. It focuses on engaging leads with features to automate email marketing, build landing pages, and website integration.

With its own built-in CRM and integration with sales and reporting tools, the automation platform can centralize several services in one place.

The plan to contract the platform can be purchased in the Full version or the Slim version and the monthly fee will vary according to the number of users who will use the tool.

9. Lead Lovers

Leadlovers is a platform that seeks to build an authentic relationship between brands and customers. To achieve this goal, it offers several quality tools for digital marketing automation.

This is an excellent option for freelance digital entrepreneurs. Ready-made vending machine templates with pages and email sequences can be used with just one click.

In addition to offering major automation features, Leadlovers has a simplified and easy-to-use page builder feature, as well as providing over 450 ready-to-use templates for free.

You will have a lot of freedom when creating email sequences. Leads can be moved between email sequences using triggers, and conditional triggers can prevent them from receiving specific sequences.

Those who work with infoproducts will find a tempting differential in lead lovers: automatic sales and integration with different payment methods.

You can contact Leadlovers through the monthly or annual plan, which offers a discount on the total amount.

10. Mautic

Mautic is currently the most significant open-source digital marketing automation tool and it’s free to use, but that doesn’t mean you’ll stop spending on automation processes. To use it, you’ll need to invest in hosting, setup, and an email service to send email marketing.

Because it is open-source software, the community continually contributes suggestions and improvements. Furthermore, the program can be integrated with various other tools to optimize its use.

Among the main solutions offered by Mautic, the following stand out: monitoring of your website visitors (lead tracking and lead scoring), flow and automation of online campaigns, sending email marketing, forms, landing pages, and monitoring of metrics.

11.ActiveCampaign 

More than automating your email, ActiveCampaign aims to activate the entire experience for your customers.

ActiveCampaign achieves this goal with a very interesting proposal for entrepreneurs who still have little experience in developing automation flows. Its intuitive interface is easy to use for anyone looking to start their automation activities.

Of course, in addition to having a robust suite of solutions for email, SMS, and messaging, the platform also features site and event monitoring, automation goals and maps, automation A/B testing, and attribution models.

What closes the package and makes this a great tool for those who are getting into the world of digital marketing and automation is that, in addition, to email support, they offer an online chat service, ideal to solve your doubts in real-time.

The price of your packages varies according to the number of your base. Choose from Lite, Professional, and Enterprise packages to suit your business needs.

12. Mailchimp

Mailchimp is an easy-to-use tool that offers solutions for website and audience interactions, email marketing personalization and email automation, postcard reminders, and ad retargeting.

You should also pay attention to a detail that may affect your decision when choosing the best automation platform: Mailchimp is only available in English.

If this is not a barrier for you or your team, this can be an excellent option for those seeking efficiency when managing their digital strategies. E-commerce integration and accurate analytics help make this a simple yet comprehensive tool.

To subscribe to the paid versions of Mailchimp, choose from 3 monthly plans with a limited number of contacts: Essentials, Standard, and Premium.

13. Lahar 

The proposal that LAHAR brings as a marketing automation tool is to simplify your digital strategy. And how do you fulfill this proposal? Offering a complete platform to create flows rich in details.

In addition, LAHAR offers features that can bring new opportunities to your campaigns, such as:

• Contact database (CRM): understanding the desires, pains, and interests of potential customers, increasing the efficiency of your sales team becomes much easier;
• White Label: an opportunity for agencies to use their names and brands in the services offered by LAHAR, ensuring more personalized customer service.

LAHAR’s plans, like those of other companies already mentioned, vary according to their base, which means that the tool is scalable and will be able to accompany your growth.

14.Metlycs

How about giving a chance to a new company in the automation market?

Despite having only a short time on the market, the company seeks to offer several solutions on a single platform to compete with the established big names.

Its automation feature leaves nothing to be desired compared to other companies. It’s up to you to decide which path leads converted by landing pages, popups, API, forms, and email will take in your strategy.

In addition to automation, Metlycs has the following features:

• CRM;
• Segmentation;
• landing page;
• Emerge;
• Competitor monitoring;
• Ping, to detect instabilities on your website.

Hire Metlycs services through the plan that best suits your reality, choosing between the Initial or Professional plan according to your needs.

15. Sharp Spring

Looking for a marketing automation tool for your agency? See what features SharpSpring offers and provide a higher value service to your customers.

The platform benefits from features like automated lead nurturing, lead filtering using scoring, segmentation features, and super-intuitive visual nurturing flows.

To find out the values ​​and hiring plans of the tool, you must first schedule a demonstration of its use.

5 benefits of Automating the digital marketing of Your Business

After learning about 15 of the main digital marketing automation tools, you are ready to choose the one that perfectly suits your entrepreneurial profile, but wait a bit before deciding.

Since your interest in the subject has proven to be great, check out the main advantages of automation in digital marketing.

1. Increased productivity

By automating the operational tasks of their digital campaigns, entrepreneurs or marketing professionals have more time to dedicate to strategic tasks that bring more significant results, making them significantly more efficient and productive.

2. Increase the opening rate of your emails

If you are looking to increase the open rate of your emails, automation is the way to go. According to a study by marketing service provider Epsilon, emails that are part of an automation flow have a 70.5% higher open rate.

3. Greater number of leads and a greater number of sales

According to a survey conducted by Email Monday, an email marketing consultant, strategies that used email marketing automation saw an 80% increase in lead generation and a 77% increase in conversions.

4. Cost reduction

Your campaigns will be more profitable by optimizing strategies that reduce the  Customer Acquisition Cost (CAC). That is, the value invested in strategies and actions that aim to reach and attract new consumers, making them enter the top of your sales funnel.

5. Union of the marketing and sales team

Your marketing team will spend less time doing operational tasks, as a result, the reports and data generated by the automation will be analyzed more effectively and can feed back to your sales team to ensure even better results.

Ready to automate digital marketing in your business?

We hope this article has helped you on your journey through digital marketing automation and helped you find the tool that is the perfect fit for your business needs.

And of course, don’t forget that several of these tools can be integrated into JivoChat customer support channels, so you can transfer lead information directly from chat conversations and support sessions to your customer base.