Successful Small Businesses: How To Develop Yours?

Successful Small Businesses: How To Develop Yours?

The desire to start a business and become one’s own boss is a common aspiration. For those who want to start a business from scratch, the first tip we can give you is to analyze the successful small businesses around you to get a sense of where to start.

It’s common to see stories of people who bet everything on an idea, quit their jobs, and realized their dream of running their own business. However, it is not enough to just have a good idea and have the necessary capital to get it off the ground.

Looking at reports of success is always good, but we must be rational, After all, each person has their trajectory and it is not possible to say, with complete certainty, whether a given project will work or not. Successful small businesses are created from research, study, planning, and training.

We have put together some essential tips for anyone on the path to creating a successful business. Check below:

“Work what you love and you won’t have to work a day.” This is an indisputable truth, especially if you are opening your own business.

Usually, the idea of ​​opening a business arises from dissatisfaction with the current job and the lack of time for family and leisure. When a person becomes an entrepreneur, the scarce time may persist, since a business of its own requires a lot of dedication to succeed.

But what about dissatisfaction? Is it worth undertaking something and remaining unhappy and stressed about what you do? It is this aspect of your professional life that needs to change when you decide to work for yourself. That’s why the future entrepreneur should choose an area with which he has an affinity, preferably in a segment aligned with his professional capabilities (and experiences).

This way, the entrepreneur will feel more motivated to overcome the challenges and barriers in the chosen area. And it will be possible to use all the knowledge built (in life and your professional career) for the benefit of the new business. This commitment will be directly reflected in the company, in the way the service is provided, and, obviously, in the results achieved. Furthermore, he will perform all tasks with pleasure and enthusiasm, two essential ingredients in the recipe for success.

Believe in yourself

You need to have confidence and, especially, the will to win to achieve success in your business.

Believing in yourself, in your capabilities, and your ideas is essential to dealing with all the setbacks that will appear on your journey. After all, what chance would there be of a business that not even the creator himself believes in would be successful? Difficult, right?

After refining your proposal with a group of people close to you (choose people you trust and who root for your happiness), the next step is to carry out a self-assessment to know what your goals and expectations about the business are.

Remember that having self-esteem is fundamental, but being too confident can be detrimental to seeing problems and holes in the business idea. The idea is to find the balance and analyze, based on concrete data, the viability of the business. Don’t be careless or too self-critical.

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Meet a specific demand

After identifying an area with which you have affinity and the necessary professional skills, the second step is to discover an unmet demand in the market.

It is necessary to offer a specific solution to address a unique problem of the target audience in your area of ​​activity. You need to do a lot of research and see the numbers in this market. Above all, you need to get out from behind the table and go out in the field to talk to your prospects to deeply understand what they need, what obstacles they are facing, and what their dreams are.

This way, it will be possible to think of a business that presents an innovative product or service, considerably increasing the chances of your venture achieving the expected success.

I remember a story I heard in a marketing talk: A shoe salesman was sent to a city and called his boss angrily, complaining about how cowardly it was to send him there since no one was wearing shoes.

Right next to him was his competitor’s salesman, calling his boss and saying he couldn’t have sent him to a better place, after all, no one there wore shoes… Yet!

And it’s like this second seller that you should think about: remember that the success of your product depends on prior research, but also on your ability to innovate, take risks, and see things from a more positive angle.

Companies that offer special foods for those with dietary restrictions or collaborative activities that take sustainability into account are good examples of markets that still have a lot to offer, you just need to find the right way to explore them. And, just like these, other sectors are lacking good quality products and services, so, if necessary, adapt your idea, but all without losing the essence, of course.

Seek advice and discuss your idea

Don’t be afraid to share your ideas with others. You need to present your proposal and discuss all the strengths and weaknesses. Different opinions can add value to your business idea.

Furthermore, depending on the people you talk to, the experience gained is essential to give guidance to those who are creating the courage to open their company.

Being able to count on the advice of an experienced businessman is crucial. In practice, look for people who have successful businesses and discuss your ideas with them. At this stage, having a  mentor can save you a lot of time and resources so that you can achieve success in your business.

Clear all your doubts and absorb everything you need. This is essential to know if your idea is valid, what are your main barriers, what challenges to overcome, etc., and remember that small obstacles that are predictable to arise in everyday life are not reasons to give up everything.

In the entrepreneurship market, as in any other, not everything is rosy. It’s up to you to devise strategies to overcome these setbacks, so start thinking about it from this early stage.

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Some people are so afraid of their ideas being copied that they keep them to themselves. Then one fine day, someone, coincidentally, has a similar idea and it becomes a success. Have you ever wondered how the person who first came up with the idea feels in a situation like this? 

Well, don’t be that person! Your ideas should be discussed with more experienced people who understand the market relatively well. There is also no point in presenting them to a potential competitor. Be very careful before trusting anyone, not just to talk about your business; in fact, this rule applies to life.

Believe: there is no “right time” to undertake

Many businesses thrive in the crisis, and the world economic scenario has shown us this. Segments such as fashion, beauty, food, and online education, for example, remain firm, with entrepreneurs offering creative and affordable solutions to meet the different demands of the market. The fear of undertaking is natural and even positive at some point.

However, the entrepreneur does not have to wait for the “right time” to get his ideas off the ground. Many people are unable to fulfill their dream of opening their own company because they become stagnant:  the “right time” never comes for those who don’t take the first step.

Remember that a crisis brings some difficulties, but also many opportunities. Maybe with it comes your time to undertake. We talk about the moment and not about the “right moment”, because we are the ones who create the ideal occasion for each thing.

Be like that man who wanted to start a business and, when he looked around him, realized that everyone was crying because of the crisis. And he had no doubts: he set up a scarf factory!

Describe your goal and focus on the objectives

Put all your ideas and goals on paper and analyze them thoroughly. This will help you get a clearer idea of ​​all the goals you need to achieve your purposes. With the goals described, the entrepreneur will have an easier time finding mistakes and finding ways to achieve these goals.

When creating a small business plan, the future entrepreneur should answer some essential questions, such as: How is the market demand? Who is the audience that will consume your company’s products? How can your business offer a product that adds value to the customer’s life and, at the same time, creates a differential from your competitors?

Create a kind of roadmap, with a step-by-step guide to implementing your business and include relevant information. Set small goals and don’t move on to the next one until the previous one has been accomplished. This organization is what will help you not to “put your foot down” and insist on something that still needs to be polished to be successful.

Furthermore, you need to know exactly where you want to get to, and what your goals are with the venture, as only someone who knows exactly what direction they are heading in will achieve something in life. Otherwise, you could end up getting lost along the way.

Seek specialization

Regardless of which branch you choose, studying is the best way. Knowing a little about the market and how to promote your product is inherent to any field. Specialization is a fundamental tool in all stages of an entrepreneur’s life. For those who do not have experience in administration, management, and entrepreneurship, for example, taking online courses is an excellent form of training.

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Just a structured idea and the money to start it are not enough: the entrepreneur must be prepared to make the best decisions in the company and learn to deal with challenges that will appear along the way. Some essential courses in the life of any entrepreneur are management, entrepreneurship, marketing, digital marketing, and self-knowledge.

Not everything is completely predictable in the life of a businessman and calculating profit is not just about subtracting the purchase price from the sale price. Therefore, in practice, management may not be as easy as it seems. That’s where you shouldn’t pretend that you can do everything without seeking technical knowledge.

The idea that it is possible to manage based only on informal knowledge and feeling is nothing more than an illusion. Technical information serves as the basis for all your decisions and allows you to make calculations and/or comparisons before acting.

By obtaining these specializations, the entrepreneur will have the ability to analyze any idea and transform it into a very profitable business, as they will learn all the techniques, tools, and concepts necessary to build a successful business.


Successful small businesses are created from excellent management, notions of entrepreneurship, planning, self-knowledge, and a lot of hard work. Do a lot of research and do a self-assessment to find out what your profile is. Remember that success does not just come from “the luck of being in the right place at the right time”. It is also the result of a lot of work and continuous efforts.

Investing in online courses is a good option to learn and prepare, as fear and insecurity are the main barriers for most entrepreneurs. In the courses, you will learn to make calculations and analyze hypothetical situations in depth and that is where the fuel will come from to improve your idea and the confidence to get it off the ground.

And even when you have managed to put it into practice, remember that a successful entrepreneur never stops improving. He is always looking for new knowledge to apply to his business and make it better every day.

If you have an excellent idea, identified a market niche and an innovative solution, invest in training to get your ideas off the ground. And then start acting! Between mistakes and successes, you will know how to follow the best path to achieve the goals and objectives outlined in your business plan.

Each new step must be based on this analysis and mistakes can also become a great source of learning. Therefore, do not be discouraged if any of your decisions do not bring the expected results. The important thing is to keep the balance positive and make people who understand the subject a kind of advisor for decision-making.

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