Who is Tony Robbins? The Master of Millionaires

Who is Tony Robbins? The Master of Millionaires
Tony Robbins, the nickname Anthony Robbins, whose original name is Anthony J. Mahavorick, (born February 29, 1960, in Glendora, California, USA), is an American motivational speaker and “life coach or coach” who created a multifaceted business empire by preaching a gospel of self-improvement.

Robbins was born Anthony J. Mahavorick into a working-class family. In childhood, he adopted the surname of his stepfather.

During his youth, he discovered that he had a talent for public speaking, and began reading the works of such inspiring writers as Ralph Waldo Emerson and Dale Carnegie.

Robbins did not go to college but instead took a job organizing seminars for motivational speaker Jim Rohn.

Tony Robbins also trained under John Grinder, a linguist, and developer of “modeling” codes, a technique through which a trainee achieves success by closely copying the conscious and unconscious behavior of a successful person.

In the early 1980s, Robbins began holding his own seminars, which were described as secular revival meetings.

Grinder’s regimen, called Neuro-Linguistic Programming, had featured firewalking as a confidence builder, and Robbins began incorporating the experience into his programs.

(In an acclaimed stunt, he led Oprah Winfrey through a firewall.)

Who is Tony Robbins? The Master of Millionaires
Oprah Winfrey with Tony Robbins.

Robbins built a large following by writing books and later producing audiobooks, TV infomercials, DVDs, and smartphone apps.

The infomercials that made him famous

In 1988 Robbins launched his first infomercial, Personal Power, produced by Guthy Renker, which helped promote his services as a “peak performance coach.”

The infomercial helped Robbins gain wide exposure, selling his Power self-help audiotapes.

Its first infomercials featured celebrities like Pro Football Hall of Fame quarterback Fran Tarkenton and actor Martin Sheen. By 1991, an estimated 100 million Americans in 200 media markets had seen his infomercials.

In 1997, Robbins started the Leadership Academy seminar. He is a speaker on the Learning Annex-sponsored seminar circuit. Robbins was a featured speaker at the 2007 Technology, Entertainment, and Design (TED) conference. Approximately 4 million people have attended his live seminars.

Assistance and self-improvement programs

Along with Cloé Madanes, Robbins founded the Robbins-Madanes Intervention Center, an organization that trains life skills coaches to help families and individuals deal with addiction and other issues.

Tony Robbins a businessman

In 2014, Robbins, along with a group of investors including Magic Johnson, Mia Hamm, and Peter Guber, purchased the rights to launch a Professional Soccer League franchise in Los Angeles, California, now known as Los Angeles Football Club. The soccer team began competing in 2018.

In 2016, Robbins partnered with Golden State Warriors co-owner Peter Guber and Washington Wizards co-owner Ted Leonsis to purchase Team Liquid, a professional eSports gaming organization.

In 2017, Team Liquid won The International 7, a Dota 2 tournament with a prize pool of over $24 million.

Hand in hand with the famous

Robbins has worked individually with Bill Clinton, Justin Tuck, Wayne Gretzky, Serena Williams, Hugh Jackman, and Pitbull.

He has also advised American businessmen Peter Guber, Steve Wynn, and Marc Benioff.

He was named one of the “Top 50 Business Intellectuals” by Accenture and one of the “Top 200 Business Gurus” by Harvard Business Press, and in 2007 he was ranked in the Forbes Celebrity 100.

Controversy with the #MeToo Movement

Robbins came under fire for critical comments made about the Me Too movement at a seminar in San Jose, California on March 15, 2018.

According to a video of the event posted on social media by NowThisNews, Robbins expressed his opinion that “if you use the #MeToo movement to try to gain meaning and certainty by attacking and destroying another person … all you’ve done is use a drug called meaning to feel good.

He went on to tell a story about a “very powerful man ” who stopped hiring a candidate even though she was the most qualified because she was too attractive and would be “too big of a risk”.

Following criticism for these comments, Robbins posted an apology on his Facebook page, saying “I apologize for suggesting anything other than my deep admiration for the #MeToo movement . ”

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Tony Robbins on TV

In 2010, he hosted a short-lived reality show, Breakthrough with Tony Robbins.

As a motivational speaker, Tonny Robbins has come in recent years to focus more and more on financial success and tailor his services specifically to entrepreneurs, business owners, and wealthy individuals.

What are the teachings of Tony Robbins?

Performance and personal improvement

Throughout his writings, seminars, and speeches, Robbins espouses views, techniques, and other practices that he claims can help adherents improve their lives.

He talks about various “human needs, influences that affect people, the power to make decisions” and the need to achieve “emotional mastery.”


Robbins holds multiple seminars annually, most of them on a “self-help” and “positive thinking” theme, with a walk-in, massages, lots of audience participation, and physical exercises.

These seminars include Unleashing the Power WithinAppointment with DestinyLife and Wealth Mastery, Business Mastery, and Leadership Academy.

Costs to attend these seminars range from $2,500 (for a 3.5-day “Unleash the Power Within” program ) to $5,000 (for a “Date With Destiny” seminar ).

health and energy

“Energy: The Fuel of Excellence”, an episode of Unlimited Power, is devoted to a discussion of health and energy.

It relies on Harvey and Marilyn Diamond‘s Prepared for Life program, which combines food and deep breathing. Robbins refers to Harvey and Marilyn Diamond as his “former partners.”

Financial education

Who is Tony Robbins? The Master of Millionaires

Tony Robbins on CNBC.

Financial education is another aspect that Robbins works on when helping others in their personal growth.

In a 2019 CNBC interview, he noted that only 40 percent of Americans cover unexpected expenses with savings. In addition, only 27% of people have a pension plan and only 33% have a defined plan for old age. For this reason, Robbins wants people to transform the way they think about saving and money.

“If you go at your own pace you’re not going to make a fortune,” Robbins said. “You have to make money while you sleep.” He pointed out that the correct way to do this is through compound interest. In other words, earning interest on the interest of our savings.

In this sense, he indicated that young people need to understand how the economy works. The fundamentals of the economy do not change and it is possible to make money in the long run by investing to earn interest on interest. That’s made possible by the stock market, which has been in a long-term bullish trend since its inception.

“No matter how much volatility there is, there are truths of the markets that you have to know, and these do not vary. And if you understand this, you are part of the people who are going to win the game. These people become owners, capitalists,” said Robbins, who interviewed some of the greatest financial experts for his book “Unbreakable,” said CNBC.

Focus and energy as leadership skills

Leadership is an integral part of the teachings of Tony Robbins. Because of this, he is frequently invited as an author (or quoted) to various prestigious media outlets in which he details his perspectives on this important skill.

In an Inc Magazine post, Jeff Steen stated, “I’m not a big fan of Tony Robbins, but he’s popular for a reason. His advice has helped millions of people gain clarity, direction, and purpose in their lives.”

Steen stated that while browsing Robbins’ website he found a phrase that struck him quite a bit in one of his posts. “He connects the dots between two often disparate things in the life of a business leader: focus and energy. Aphoristically, he writes, “Where the focus is, energy flows,” Steen noted.

For this reason, Steen draws several conclusions from the teachings of Robbins, among which are:

1. You always have energy. You just need the right approach

Do not think that you lack enough energy to complete the tasks. If you feel like you have no energy, it may be because you are not focusing on a task at the moment, but instead are thinking about what you have to do next.

2. Define your priorities

If you have identified a lack of energy, then take a look at the way you structure your tasks. You have to have priorities in the things you do. When your mind is focused on one important thing at the moment, you can find the energy to get things done.

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Pick daily priorities and work on only a manageable amount of them.

3. Evaluate your performance and how far your approach takes you

Evaluate and reevaluate. Take time each week to see how successful you have been with your approach. What tasks did you leave incomplete? Give yourself time to adapt your routine and make focusing much easier.

In this sense, following Steen and Robbins, authentic leaders find the time and energy to carry out their tasks through a conscious approach. This is one of the big differences that defines those who stay ahead versus those who struggle along the way or have been left behind.

Philanthropic work of Tony Robbins


In 1991, Robbins founded the Anthony Robbins Foundation, which intended to help the young, the homeless, the hungry, prisoners, the elderly, and the incarcerated. The name of the organization was later changed to “The Tony Robbins Foundation”.

In 2016, Robbins and the foundation partnered with Robert Carr and the Give Something Back Foundation at the ROC ‘N Robbins Challenge event. Carr matched the $1 million Robbins donated at the event, with the proceeds being sent to 100 low-income medical school students.

Independent charity watchdog Charity Navigator gave the foundation a four out of four-star rating in 2017.

Feeding America

In 2014, he donated the proceeds from his book, Money, Rule the Game, along with an additional personal donation, through Feeding America to provide meals to people in need.

The combined donation fed 100 million people in need in 2014-15, according to the charity.

Robbins partnered with the charity again in 2016 to provide a further 100 million meals.

On February 2, 2017, Feeding America announced that the 100 Million More Meals Challenge, conducted in partnership with Robbins, helped provide more than 101.6 million meals to children, families, and seniors through the Feeding America network of food banks. food from 200 Feeding America members in 2016.

Robbins also donated proceeds from Unbreakable: Your Guide to Financial Freedom, to Feeding America.

Spring Health

Robbins works with a water company called Spring Health, which provides clean water to small villages in rural eastern India to prevent waterborne diseases.

Operation Underground Railroad

Robbins helped raise funds for Operation Underground Railroad, a non-profit organization fighting child trafficking and slavery with the help of former CIA agents, Navy SEALs, and special agents.

What the media is saying about Tony Robbins

In Business Insider

Business Insider highlights Tony Robbins as one of the boldest personal development leaders and mentors of our time. This medium highlights that:

“From a young age, Robbins decided that he wanted to be rich when he grew up so he could help people in need. He made his first million dollars at 24 years old. Two years later the huge success of his first book “Unlimited Power” launched him as one of the mainstream self-help authors.

Another Business Insider post notes that Robbins was a broke janitor at the age of 17. “In his twenties he became a famous international speaker,” highlights the medium.

The Business Insider article continues with these memories of Tony Robbins’ early days:

“At 17, Robbins was working as a janitor after school and helping people move on weekends to help out his parents. In one of the moves, he met a successful man who is a friend of the family. The conversation with this man led him to learn about Jim Rohn’s development techniques. This self-help author would make a profound mark on Robbins ‘ life.

With a week’s savings, he paid for admission to one of Rohn’s seminars and was dazzled. “That’s where the game started for me,” Robbins said.

According to CNN

In 2017, the television medium CNN highlighted Robbins’ vocation for helping people in need in an article entitled: “Tony Robbins is hungry to help”.

CNN commentator Jacqueline Rose noted that for Robbins helping others was a kind of “gift.”

Similarly, the article pointed out that in addition to helping the poorest people, Robbins focuses on fighting stereotypes that poor people face. For this reason, Robbins has tried to take his help people in need by offering food as a gift and not as a subsidy. It does this because many poor people are embarrassed to ask for help.

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CNN highlights an anecdote from Robbins’ youth: “When he was 17, he asked his local church for the names of two needy families. Just before Thanksgiving, he gave each of them a basket of food. Each basket had a note in English and Spanish. The note read: “This is a gift from a friend. Everyone has hard times so please accept this gift and if you ever can, do the same for someone else to give back.”

Personal life

In 1984, Robbins married Rebecca “Becky” Jenkins after meeting her at a seminar.

Jenkins had three children from two former marriages, whom Robbins adopted. Robbins and Jenkins filed for divorce in 1998.

In 1984, Robbins had a son with his ex-girlfriend, Liz Acosta. The son, Jairek Robbins, is also an empowerment personal trainer.

In October 2001, Robbins married Bonnie “Sage” Robbins (née Humphrey). The couple currently lives in Manalapan, Florida.

How much is Tony Robbins’ fortune?

According to the latest records (from 2022), Robbins has an approximate fortune of 600 million dollars (552.4 million euros). His income comes from his work as a motivator in teaching to achieve financial freedom and the development of one’s full potential.

On the other hand, the company that bears his name, The Anthony Robbins Company, is not limited to personal motivational events and public speaking. The company has diversified into a range of industries, including education, content production, and business services. The companies Tony Robbins runs have reported annual revenues of more than $6 billion. (Source: Business Insider, 2015).

How does Robbins spend his fortune?

Tony Robbins lives a very good life with this fortune and according to the MegaRicos website, he spends his fortune on the following items: A resort in the Fiji Islands, a mansion near Palm Beach, Florida, five other personal homes, cryotherapy, plunge pools, a private jet, a helicopter, a football team, and a stadium, feeding hungry families with his philanthropic societies, at a beach house for his mom, scuba diving and snowboarding.

Books by Tony Robbins

Who is Tony Robbins? The Master of Millionaires

Tony Robbins with a copy of his book Unbreakable: Your Guide to Financial Freedom

Robbins’s books include Unlimited Power, The New Science of Human Power (1986); Awaken the Giant Within How to Take Immediate Control of Your Mental, Emotional, Physical, and Financial Destiny (1991); Money: Master the Game: 7 Simple Steps to Financial Freedom (2014); and Unbreakable: Your Guide to Financial Freedom (2017; written with Peter Mallouk).

Robbins was filmed for a documentary film, Tony Robbins: I’m Not Your Guru (2016), directed by Joe Berlinger.

Tony Robbins: I’m Not Your Guru, The Documentary

Who is Tony Robbins? The Master of Millionaires

Poster of the documentary “Tony Robbins, I’m not your guru”.

Tony Robbins: I’m Not Your Guru is a documentary film ( available on Netflix ) that narrates how this personal development entrepreneur helps people reach their full potential through self-knowledge techniques and motivational talks.

All the talks and events witnessed in the documentary are part of exclusive access to the annual Tony Robbins seminar “Appointment with Destiny” which is attended each year by more than 2,500 people from around the world in Boca Raton, Florida.

Released in 2016, this film shows how one person’s life and attitude can transform the lives of millions.

Thanks to unlimited access, never before allowed to any media, the ins and outs of the mega-event are revealed. The documentary captures all the effort made to be able to give a high-end show while creating an atmosphere of connection and support among the attendees. In the same way, the film reveals the transformations experienced by the people who attend the event, which can sometimes be dramatic.

An inside look at Tony Robbins’ work

The documentary’s director, Joe Berlinger, follows Tony Robbins closely at the six-day event, providing a clear perspective on how Robbins deals with being an achiever.

The idea of ​​Date with Destiny is that people go home with an accurate idea of ​​the internal forces, motivations, emotions, and thoughts, that are behind their actions and can have greater control over their lives.

The documentary also takes a look at how Robbins operates on the io stage. Robbins is a man who constantly travels around the world and who works advising more than 200,000 people each year. His alumni include world leaders, celebrities, and political commentators.

Tony Robbins: I’m Not Your Guru is thus a great documentary achievement that shows, without additives, the way Robbins’ flagship seminar: Appointment with Destiny works, the way people are transformed, and everything that Tony Robbins does in the process.

With information from Wikipedia.


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