What Is Coaching?

What Is Coaching?

Do you know what coaching is? You’ve probably already heard about the various benefits of online coaching, but you probably don’t know exactly what it is.

It is a process aimed at generating changes, using a multidisciplinary approach and encompassing techniques from neuroscience, cognitive-behavioral therapy, and psychoanalysis, among others. Coaching has been very popular around the world in recent years, as it has helped many people achieve their goals and change deep-rooted behaviors.

Want to know more? So keep reading this post and check out what coaching is and what its benefits are!

What is coaching?

The concept of Coaching comes from the United States, where the culture of creating high-performance athletes has always been very important. In this context, coaches played the role of identifying students’ abilities and guiding them to achieve excellence in sport.

After a while, universities also started to use coaches to prepare students for exams and professional life. Nowadays, however, the profession has evolved a lot towards other applications and professional, business, and financial coaching have gained prominence, which are focused on careers, entrepreneurship, and financial education.

The work of these professionals begins by creating a goal by the client’s wishes. An example: a certain person may look for a coach and say: “I would like to take part in a public competition to become a judge”. The coach then researches the skills needed to be a judge and sets goals for the two to work together, guiding the person on the best path to achieving their goals. This way, among its various actions, it can indicate courses, define tasks, and help create a study routine, for example.

In companies, coaching can also encourage entrepreneurship, carry out group dynamics, bring new processes aimed at innovation, and help maintain the teams’ focus, among other benefits. And, because you’re not tied to a fixed approach, you can use whatever is best to help you achieve your goal.

The coach is a multidisciplinary professional, who will seek to maximize your potential. The coach’s central idea, therefore, is that you — or your company — already have all the tools within yourself to achieve your goals; You just haven’t noticed them yet.

Coaching, however, is not just about your career. Many coaches, for example, work with people who want to better organize their finances, make a career transitionbecome an entrepreneur, or even improve their relationships with their family or themselves.

Professional, business, and financial coaching

Professional coaching

In professional coaching, the client will have contact with methodologies, techniques, and coaching tools for the area they want to improve. In this way, it can be used to pass a competition, promote positions or places in the job market, as well as to improve the organization itself, create healthy habits, and catch up on finances. In any of these cases, sessions and meetings are structured to guide clients.

Business coaching

This modality is aimed at businessmen and entrepreneurs and aims to equip them with the necessary tools for them to stand out in the market. Its actions seek to increase the capacity for innovation, the learning of leadership skills, and the creation of an entrepreneurial culture within the company. Therefore, they can focus on the figure of the entrepreneur, opting for an individual approach, or also on employees, in group practices.

Financial coaching

It is specialized training for two profiles: those people who are always in the red and need to organize their finances, or people who are already financially stable, but who want to create skills to move up to the next level, becoming true investors. Occasionally, it can be applied to companies, focusing only on the financial aspects of creating growth, as opposed to the previous approach, which is more holistic.

In general, financial coaching lasts about 90 days. In the first sessions, the professional will try to outline your financial habits, identify the triggers that encourage you to buy, and create a map of your expenses.

So, after this process, he will look for methods that suit his personality — in this regard, the great advantage of coaching is its personalized approach, rather than general tips. Finally, some concrete goals and daily training exercises are set out for you to practice.

Individual coaching vs. group coaching

A frequent question among those interested in coaching refers to the possibility of collective coaching, as the image we commonly have is that of a coach guiding a person. Thus, a mistaken belief is created that, because it is personalized, the practice can only be carried out individually.

However, what we have seen is a very big success of group coaching. After all, being collective does not mean losing personalization. Therefore, the coach will still observe each coachee and give accurate hints about their personality and reality.

In this sense, it obtains excellent results, as each person will have the support of people who are in a similar situation, in addition to counting on the help of a professional. To explain this better, let’s see, below, the other advantages of group coaching:

Exchange of knowledge and perspectives

In group activities, you will meet people with very different backgrounds from yours, therefore, you will have very different perspectives. However, something still unites them, which is the desire to evolve and develop some personal characteristics.

Probably, before seeking coaching, all of these people must have tried to solve their problems on their own, like you. For this reason, they may have valuable tips to share — just as you may have something to add to them.

Mutual support

Changing some behaviors and establishing new routines can be a relatively painful and difficult process, as sometimes old habits have been with us for years. Therefore, a group practice is essential, as people can support each other and share their difficulties. In this way, the client ends up realizing that setbacks present themselves to everyone, thus gaining more motivation.

Learning from real experiences

Often, some coaching tips can seem too abstract, and clients end up not practicing them. Even so, they are essential for the development of the process and must be taken seriously.

Regarding this, in the case of group practices, clients will be able to learn from real experiences, being able to hear someone saying something like “I did that and it improved a lot”, or else, “If you do it that way, it will be easier to achieve” etc. . — which can be critical to coaching success.

See how coaching can be applied in different scenarios. It can help a lot in everyday situations — like quitting smoking, for example — even in more specific circumstances, such as generating an entrepreneurial culture in large companies.

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